Jeremy Szwider

Jeremy Szwider is the founder and managing director of Bespoke, where he drives a transformative approach to legal services by emphasising innovation and client-centred solutions. With extensive experience in commercial law, intellectual property, and technology law, Jeremy has earned recognition in leading industry publications for his legal expertise. His career includes an international dimension, highlighted by his role as General Counsel in London for a publicly listed retailer and technology company. In this capacity, he integrated legal strategy closely with business operations, demonstrating a practical and forward-thinking approach to legal risk and opportunity. Jeremy is known for promoting the concept of legal services as a proactive business asset, supporting industries that depend on creativity and rapid development. His leadership at Bespoke has challenged conventional legal practice, introducing value-based pricing models and a Fractional General Counsel service that focuses on task and outcome-based billing rather than traditional hourly rates. Outside of his professional life, Jeremy enjoys pursuing sport and travelling, activities that contribute to his well-rounded perspective.